I am a Strategist and Writer, based in Melbourne, Australia. Starting my career in media at SBS, I followed my love of creativity to a studio in 2015. Through account management in the design team, I broadened my experience to strategy and website management. In 2021, I moved to London and worked at a boutique agency in London Fields, before moving to a start-up branding studio based in Brixton. Working with global brands in a small creative teams gave me the opportunity to flex further into strategy and copywriting.
Now residing in Melbourne, I work at an award-winning studio as an in-house strategy manager
- Bachelor of Business (Advertising), Queensland University of Technology
- Bachelor of Fine Arts (Creative and Professional Writing) Queensland University of Technology
- Certificate of Attainment in Strategic Planning Principles Comms Council
SELECTED BRANDS
- Bacardi Global
- Nepa Insights
- Telefonica
- Goodcarbon
- Woolworths
- Westside India
- Quincy Hotel Singapore
- Mater Group
- Hermanos Colombian Coffee Roasters
- Epay Global Payments
- Tourism QLD
- Brisbane City Council
- City of Gold Coast
- Dexus
- LDK Seniors Living
- Instamove
- Stellar Fertility
- Castletown Shopping Centre
- Open House Melbourne
- DrugARM
- Carinity

SECTORS
- Technology
- Food & Beverage
- Health
- Retail
- Beauty
- Fashion
- Property
- Finance
- Government
- Professional Services
