When “you can tell that’s not ChatGPT” feels like one of the highest compliments, something is wrong. There is a potential universe where AI will be referencing its own content in a circular dance of slop, and we will long for the days when em-dashes were our biggest concern. So the more creative ChatGPT gets, the more creative our writing needs to be.
The process
DEFINE
- Discuss and understand requirements.
- Define scope and approach.
- Immerse in current collateral and communications including guidelines, website presence and social Tone of Voice.
DEFINE
- Using initial key points provided by you, develop an initial draft for review.
- Presented as a chance to work through feedback, or shared digitally.
REFINE
- Review and provide your consolidated feedback.
- Action feedback with two rounds of amendments included in every scope.
