{"id":42,"date":"2026-06-13T10:25:19","date_gmt":"2026-06-13T10:25:19","guid":{"rendered":"https:\/\/nadinethiedeke.com\/?page_id=42"},"modified":"2026-06-21T07:30:19","modified_gmt":"2026-06-21T07:30:19","slug":"strategy","status":"publish","type":"page","link":"https:\/\/nadinethiedeke.com\/index.php\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"\n
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From start-ups to global brands, though deliverable lists differ, strategic problem-solving is relevant at every scale. What has changed is the cultural and media landscape of how people connect and consume brands.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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The process<\/h2>\n<\/div>\n\n\n\n
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DISCOVER<\/h4>\n\n\n\n
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  • Discuss requirements & challenges. <\/li>\n\n\n\n
  • Confirm scope & approach<\/li>\n\n\n\n
  • Immerse in current collateral research,  interviews, and site visits.<\/li>\n<\/ul>\n\n\n\n

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    DEFINE<\/h4>\n\n\n\n
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    • Workshop to explore and align on gaps, tensions, and opportunities.<\/li>\n\n\n\n
    • Strategic framework created including elements like Brand Positioning, Brand Attributes, Brand Story, and Key Messaging.<\/li>\n<\/ul>\n\n\n\n

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      DEVELOP<\/h4>\n\n\n\n
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      • Verbal identity guardrails for the brand across Tone of Voice, Writing Principles, Do\u2019s and Dont\u2019s, and example applications.<\/li>\n\n\n\n
      • Creative brief for handover<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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        MANAGEMENT

        Having worked as an account manager for over a decade, I have seen projects from inception through to launch, nurturing them on a journey of growth. This understanding of the full process and all aspects involved in order to make informed decisions.
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        From start-ups to global brands, though deliverable lists differ, strategic problem-solving is relevant at every scale. What has changed is the cultural and media landscape of how people connect and consume brands. The process DISCOVER DEFINE DEVELOP MANAGEMENT Having worked as an account manager for over a decade, I have seen projects from inception through […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nadinethiedeke.com\/index.php\/wp-json\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nadinethiedeke.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nadinethiedeke.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nadinethiedeke.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nadinethiedeke.com\/index.php\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":7,"href":"https:\/\/nadinethiedeke.com\/index.php\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":126,"href":"https:\/\/nadinethiedeke.com\/index.php\/wp-json\/wp\/v2\/pages\/42\/revisions\/126"}],"wp:attachment":[{"href":"https:\/\/nadinethiedeke.com\/index.php\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}