From start-ups to global brands, though deliverable lists differ, strategic problem-solving is relevant at every scale. What has changed is the cultural and media landscape of how people connect and consume brands.
The process
DISCOVER
- Discuss requirements & challenges.
- Confirm scope & approach
- Immerse in current collateral research, interviews, and site visits.
DEFINE
- Workshop to explore and align on gaps, tensions, and opportunities.
- Strategic framework created including elements like Brand Positioning, Brand Attributes, Brand Story, and Key Messaging.
DEVELOP
- Verbal identity guardrails for the brand across Tone of Voice, Writing Principles, Do’s and Dont’s, and example applications.
- Creative brief for handover
